INSANE-AWAY!

We here at Vision/Intelligence Ltd. feel that Marketing should be firmly in the driver's seat when it comes to Research & Development. Our sharpest Marketers come up with an idea for a product, based on where we know the demand will be in the marketplace. Then, they task the R & D folks to create that product!

Take mental illness. Big problem? You bet! Big market? Bigger every day! It's almost like the stuff is contagious. Well, the right product can be just as contagious. Take a look at the promo for our brand-new proposed forthcoming smash-hit formula, INSANE-AWAY!

(screen goes dark)

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(scene: a robust and genial spokes-scientist in Armani lab coat, examining two bubbling test tubes which he holds at arms' length while squinting)

SCIENTIST: (noticing camera) "Hello! Are you troubled by mental illness?"

(walks forward as camera pulls back revealing a table with an orderly arrangement of scientific apparatus - deposits test tubes into a rack containing many bubbling colors)

SCIENTIST: "Hey, look at this guy!"

(disheveled MAN in striped shirt is wrestled into frame by two burly ORDERLIES holding him by both arms - MAN glares wide-eyed, grinding his teeth and spitting, struggling with all his might)

SCIENTIST: "What's wrong with him?"

ORDERLY #2: "This guy's crazy, boss!"

SCIENTIST: "Tsk. We say 'mentally ill' here." (now looks hard toward camera, concerned and sincere as camera slowly pulls in to frame his face) "But what can be done for the poor wretch? For years, medical science has resorted to ineffectual treatments such as pills, and boring therapy sessions. These remedies were hit-and-miss at best, and relied too heavily upon the crazy person's desire to stick to their course of treatment." (breaks into wide grin) "But now there's something better!"

(product shot)

SCIENTIST: (voice-over) "INSANE-AWAY foaming spray!"

SCIENTIST: (walks back into frame, shaking a rattling can of INSANE-AWAY) "Nothing could be easier! Spray directly onto the face and head!" (sprays onto face and head of MAN)

MAN: (struggling even harder)

SCIENTIST: "...wait for the foaming action..."

MAN: (slowly calming as the foam rises)

SCIENTIST: "...then wipe, with a clean lint-free rag!"

MAN: (face revealed, surprise and confusion giving way to blubbering tears) "My mind! You've given me back my mind!" (sobbing freely, straightening up and burying face in his hands as ORDERLIES release his arms)

SCIENTIST: "One spray does it! Repeat every 20 minutes for best efficacy! INSANE-AWAY!"

(screen goes dark) END CLIP

That's only one of the many exciting products that we're hard at work developing. Got an idea that's a sure-fire money-maker with proven demand? What are you waiting for! Bring your idea to us!

We'll take care of the rest.