Corporate Logo Roundup #2: SAAB

on
SAAB. Once you've got that double-A vowel action going there, you could add in any additional number of A's and it would still be: SAAB.

SAAAAAAAAAAAAAAAB.

The regal emblem of SAAB Automobile AB (or SAABAAB) depicts a proud, red eagle's head in profile wearing a golden crown, with his tongue sticking out. It's just possible that he's not sticking his tongue out, that he is in fact breathing fire, but this would not be any less weird.

All in all, good logo. Reflects SAAB's tradition of quirkiness as well as its history of royal investiture, and the avian motif neatly alludes to their roots as a jet aircraft manufacturer feeding the needs of the all-important Air Force division of the Swedish war machine back in 40s.

I'm not really sure which side of the war those dudes were on. Seems to me they kept pretty quiet.

Comments

Jamie said…
This comment has been removed by the author.
February 2, 2009 at 2:49 PM
dogimo said…
I considered that, but since it's just the head, and since the griffin has the head of an eagle, it seemed like a good bet either way to say it was the head of an eagle.
February 2, 2009 at 2:53 PM
dogimo said…
AHA! It's the ears.

Quite right. A mark of distinction.
February 2, 2009 at 2:56 PM
dogimo said…
Although, looking at the official SAAB logo a bit closer, I'm unsure as to weather it has ears. What I'd at first taken as ears appear to be the topmost ruffles of a regal feathered fringe. It could be ears, or it could simply be feathers.

Or it could be muttonchops!

Now, on to the greater question: is it sticking its tongue out?
February 2, 2009 at 2:59 PM
Jamie said…
This comment has been removed by the author.
February 2, 2009 at 4:00 PM
Post a Comment