Profanity's on the way out, people.

I'm telling you, profanity is on the way out. By late 2012 at best, people are going to be saying any kind of what you'd call bad words without batting an eye. People will be like, "what is the big deal? It's just a bunch of syllables." By 2017, the word "motherfucker" is going to be used without batting an eye in television advertisements. It'll be as prevalent and accepted and expected as the word "eXtreme!!" was in the early-to-early-mid 1990s. There will be established brands landing on the bandwagon trying to update their slogan. There will be impassioned testimonials with the word tossed in just to add a little faded, belated, by-then-cliched zing. You'll see spots like:

Sad-looking man: "When the doctor told me I had diabetes, it hit me like a motherfucker. But then he told me something else, something with a little hope in it: now there's Zorpoflorvophlanzintüzex."

Or,

Narrator (over slow-motion product shots): "Rich milk chocolate...soft nougat. Gooey caramel. Packed with peanuts, Snickers is a motherfucker."

Deep voiceover, with text onscreen: "SNICKERS. It's A Motherfucker."

Everyone is going to be like, who cares? Bad words - what! Huh? Special powerful words, you cast curses at people with? Is this Harry Potter or something? Bad words, come on. What happens when you say them, demons? Seizures? Bad breath?

Just you watch and wait. I'm telling you now. People won't even know what you're talking about, "bad words."